Sonja Likness is Duke University’s director of social media and content strategy. Her expertise spans over a decade of experience in social media, marketing, brand-building, analytics, and cross-platform planning. Sonja’s responsibilities at Duke include University-wide social media consultations and strategy, content development and distribution, analytics and reporting. She is currently pursuing her Master of Arts degree in digital communication at UNC Chapel Hill’s Hussman School of Journalism and Media.