Hi. I'm Sonja. I've spent over a decade leading social media strategy, building high-performing teams, growing audiences and creating content people actually care about — from running social media at a major university to building a viral brand that became my full-time job.
Now, I share what actually works (and what doesn't) when it comes to social media, content and audience growth. No fluff, no trends-for-the-sake-of-trends, no overcomplication.
If you're trying to grow, engage or show up on social media in a way that actually matters, you're in the right place.
