Need a social media workshop for your team? With over 10 years of marketing experience, Sonja is a seasoned leader and teacher. You’ll come away from your workshop with tools, templates and action items. Available in-person or online.
The Basics of Social Media
Content: 6 hours
Take-home: Social media strategy document
Do you want to learn how to establish an engaging social media presence for your brand or business? This 6-hour workshop will teach you and your team about tactics and strategies for managing a social media presence.
Through examples and best practices, you will learn about strategies for managing a social media presence including selecting channels, voice/tone, and approach as part of an integrated marketing plan for your brand or business.
During the course, you will develop an individualized social media strategy through assignments and gain an improved understanding of the available tools and online applications.
At the conclusion of the course, learners should be able to identify and apply techniques and strategies to effectively manage various social media platforms to build community, engage audiences, and maximize the exposure for their brand or business.
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Reaching Your Audiences Where They Already Are
Content: 1.5 hours
Take-home: Example social media content distribution plan
Join Sonja for an insider workshop on social media content planning, distribution and analysis.
We’ll talk about creating content that will do well on the channels where your audience interacts (backed up with analytics data), and we’ll create a social media distribution plan for an example piece of content.