How Duke University Succeeds with Social Media
Social Pros Podcast
Coordinating social media content across campus with a large number of departments is no easy feat. However, Sonja Likness, the Director of Social Media & Content Strategy at Duke University, has created a seamless structure that upholds the university’s reputation while still giving departments their own voice on social.
As Sonja stated in this episode of the podcast, “a part of my job is to educate, give best practices, consult when they run into trouble, and to facilitate everybody talking to each other.”
Social media practitioners can learn a lot from Sonja, who effectively structures countless collaborators on campus covering a range of different topics and navigates social for a popular university with approx. 15,634 students – not to mention, juggling all of this and keeping everything aligned during a global pandemic. Hear how she does it without breaking a sweat on this fascinating episode of Social Pros.
Digital Summit Series
Join Sonja Likness from Duke University to talk about marketing, YouTube and social media on the Digital Summit Series Marketing Spotlight on Facebook Live.